Snap Simplifies Lens Studio with 'No-Code AR' Tools & New Templates, Invests $3.5 Million in AR Development

At the opening of its virtual Lens Fest, taking place Dec. 8-10 and open to the public, Snap is furthering its facilitation of AR development with new tools for Lens Studio version 3.3 and a planned investment into its AR creator community. The unifying theme for Lens Studio 3.3 is making the creation of AR experiences easier for developers and artists with a pair of new features. First, the addition of a Visual Scripting tool enables users to build AR interactions without coding with a graphical interface and node-based scripting. Second, the Building Blocks tool provides prefabricated... more
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