Snapchat's Body Tracking AR Tech Lends Hand for Organ Donation Education

Sure, Snapchat AR Lenses can be fun, but they can help communicate complex issues as well. While our Facebook news feeds were filled with references to 311 Day, March 11 is also World Kidney Day, the United Kingdom's National Health Service Blood and Transplant (NHSBT) used the occasion to educate its constituents about organ donation. Don't Miss: AR Snapshots: Your Cats & Dogs Can Join in Your AR Antics with These Pet-Friendly Snapchat Lenses Utilizing the new body-tracking technology recently released in Lens Studio 3.4, the NHSBT published an AR experience that overlaid a rough map of... more
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