Opinion: Why Facebook Forcing Instagram AR Filters into a Unified Platform Is Bad for Our Smartglasses Future

Quietly, while the rest of the world was engaged in pandemic and political concerns, a few weeks ago Facebook casually upgraded its Spark AR platform with what it calls Unified Effect Publishing. The change now enables developers to submit AR effects once for publishing to both Facebook and Instagram. On the surface, this is an improvement to be celebrated. "Now you can submit your effect once, and upon approval, publish it simultaneously across Facebook and Instagram. That's right — one submission, one review process, and you can then publish your effect to all supported platforms in the... more
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