Snoop Dogg's Cali Red Wine Pours Another Glass of AR via 8th Wall's WebAR

When Treasury Wine Estates released 19 Crimes Snoop Cali Red this summer, named for its new partner in wine, rapper Snoop Dogg, it already came with the brand's signature AR-enhanced label. Now, with an assist from creative studio Tactic and the web-based AR platform from 8th Wall, Snoop Cali Red has a new (and, arguably, more impressive) AR experience featuring the dee-oh-double-gee. Don't Miss: 8th Wall's Web AR Brings Album Art of Pink Floyd to Life Like other products from Treasury Wine Estates, such as The Walking Dead and Brazen, the likeness of Snoop comes alive when scanned with the... more
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