This Is the Secret AR App Powering Amazon's New Entry into the Beauty Salon Business

The march of Amazon to insert itself into nearly every retail arena continues with the e-commerce giant's latest move to launch its own brick-and-mortar beauty salons. However, this new initiative isn't limited to simply facilitating transactions at real-world locations, instead, Amazon is deploying some of its augmented reality aspirations to its experiment with in-person beauty customer service. • Don't Miss: Google Lens Delivers AR Try-On for L'Oreal's Garnier Products at Walmart But what was missing in Amazon's announcement regarding its new beauty salon experiment, and the AR that will... more
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