UFC Lets You Pick the Winners in AR via Snapchat Lens

As the sports world slowly gets back to normal while observing pandemic protocols, fans are once again being folded into the mix in innovative ways. The latest example comes from the Ultimate Fighting Championship (UFC) and uses augmented reality via the Snapchat app. • Don't Miss: Wilder vs. Fury Boxing Rematch Will Feature an AR Experience & Sponsorship via a UFC Legend On Saturday, April 24, when users open the Snapchat app, a new sponsored Lens appears that allows anyone to make their picks for UFC 261. Using the head tracking feature in Snapchat, the Lens allows you to pick the... more
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