Market Reality: Snap & Epic Games Acquisitions, Nreal v. Epic Games, AR on Oculus Quest, & HoloLens at the Olympics

It's already been a banner year for mergers and acquisitions in the augmented reality industry, with WaveOptics and Ubiquity6 among the notable companies acquired. Two of the more active M&A players, Snap and Epic Games, continued their respective buying sprees this week with major deals supporting their AR strategies. Speaking of Epic Games, its lawsuit against smartglasses maker Nreal took another plot twist, with the plaintiff firing back this week. Back to Snap, the company released the latest version of Lens Studio with new features catering to retailers and shared a preview of a new AR... more
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