TikTok Looks to Challenge Snap & Facebook AR Platforms with Effect House Tool

The Chinese short-form social media giant known as TikTok is getting into an increasingly crowded and competitive space: augmented reality effects tools. Hints that the company is engaged in the effort first surfaced about a week ago. The new platform is called TikTok Effect House. • Don't Miss: If You're a TikToker, You Want an iPhone 12 Pro So far, the project is still in its beta phase and not widely available to the public, but anyone can sign up now to attempt to get access. On its face, the TikTok Effect House seems to be entering the space currently occupied by Snap's Lens Studio and... more
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