Universal Pictures Uses Sound to Trigger Augmented Reality Horror Experience for 'Candyman' Movie

The practice of using sound to trigger augmented reality interactions hasn't been widely used, but a new experience is so impressive that it could kick off more use of the dynamic. In a new promotion for the upcoming film Candyman, Universal Pictures has launched a web-based AR experience that lets you engage in one of the film franchise's signature horror moments. • Don't Miss: Visit WandaVision's Reality-Bending Living Room with This Facebook Messenger AR Portal The film, which is a reboot of the cult classic original 1992 film based on Clive Barker's short story, is about a ghost/demon... more
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