Market Reality: Apple Funds AR, Campfire Headset Plans Revealed, Marvel Adds AR to NBA & Star Wars Day Snapchat Lenses

Apple has a sterling reputation when it comes to managing its supply chain; it's where CEO Tim Cook proved his mettle to succeed Steve Jobs. Now, the company has made a strategic investment with a supplier that will be crucial to its future plans for AR wearables. While Apple gets its ducks in a row for its debut AR wearable, startup Campfire has benefited from the design expertise of a long-time Apple collaborator. We recently spoke with Campfire CEO Jay Wright about its relationship with famed design studio Frog and its plans for its enterprise-grade AR headset. On the content side of the... more
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