Market Reality: Snap Spectacles Early Prototype, Volkswagen Drives into AR, Inside Lego Snapchat, & Instagram Updates AR
We're still basking in the afterglow of the HUGE Snap Partner Summit last week, where Snap made Snapchat a much stronger augmented reality platform while also unveiling the AR smartglasses version of Spectacles. This week, we got a peek at how Spectacles AR started and got our hands on Lenses from Lego and Disney featured during the keynote. Undeterred, Facebook made a move to match Snap's masterstroke, with new AR features for creators to integrate into Instagram AR effects. In addition, Volkswagen unveiled a new electric vehicle with some automotive AR features coming along for the ride... more
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