Market Reality: Google Goes Holographic, Snap AR Smartglasses Launch, Facebook Exec Departs, Epic Games vs. Nreal Pt. 2

Google and Snap held their annual conferences this week, and both companies managed to upstage their new AR software features with fantastic new AR hardware. After Snap unloaded a deluge of new AR capabilities and tools for creators and brands on Thursday, it dropped the mic with the reveal of its next-generation Spectacles, then followed up on Friday by acquiring the company whose technology helps make those Spectacles smartglasses. Similarly, Google unveiled several new AR features for Search and Maps, along with other tech advancements, during its I/O keynote, which concluded with the... more
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