Market Reality: Apple & Samsung Partner with Snap, HoloLens 2 at the Museum, & Inside the Varjo Reality Cloud

While Snap may eventually compete with Apple and Samsung in selling smartglasses to consumers, today it is helping them achieve their business objectives via augmented reality. That's not all that's new with Snap. the company has also brokered a major content deal with Universal Music Group and showed off a new AR app for its next-generation Spectacles. On the AR headset front, Microsoft HoloLens 2 is helping one museum wow its visitors, while the Varjo XR-3 is fueling a breakthrough in remote virtual collaboration. Apple Promotes Apple Pay via AR & Snapchat Lens Now that vaccinations have... more
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