Opinion: Why the Nightmare Scenario of Facebook's Quest VR Advertisements Is Actually a Win, & Will Ultimately Boost AR

The recent announcement that Facebook will begin inserting advertisements into its VR experience on its Oculus Quest headset has set the VR and augmented reality industry into a frenzy. At first glance, the first thing many will point to is the recent history of Facebook and its somewhat rocky path regarding political and social issue ads. And while the company is still working on much-needed fixes, immediately writing off advertisements in VR (and later, augmented reality) as problematic may be an overreaction. Let's unpack why. • Don't Miss: Facebook Develops AI That Can Copy Typefaces... more
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