Opinion: Cash App & Megan Thee Stallion — Making Smartglasses Cool Again Starts Here, with the Culture

No, Jack Dorsey's Cash app isn't about to launch an augmented reality device (er, I don't think...), but its latest outing is about as close as we've come to full confirmation that the wearable AR age is upon us. The popular payments app loved by the clout-chasing and the famous alike, which is owned by Square, recently rolled out a flashy new marketing video (see below). And while AR isn't the star, it's worth unpacking the major cultural cues contained in the spot. • Don't Miss: Snap's Non-Creepy, Fashionable Spectacles Wearable Camera Proves We're Ready for Mainstream AR Smartglasses The... more
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