AR Spotlight: How Snapchat Lens Creator Audrey Spencer Is Bending Reality on Your Smartphone

The rapid advance of Lens Studio as a platform for easily developing augmented reality experiences is just one indicator that immersive computing is becoming the norm. But one layer above the technology tools are the users, the real stars of any platform. Without passionate users, your platform is really just a great idea without the footprint of real-world usage and momentum. That's part of why we decided to begin looking closer at some of the people who are driving the most mainstream version of AR forward via mobile apps. • Don't Miss: Bernie Sanders Presidential Inauguration Freezing... more
http://dlvr.it/RtVfKd

Comments

Post a Comment

Popular posts from this blog

Intel Takes Us Inside to Reveal How HoloLens 2 Is Transforming Computer Chip Production

Image
The enterprise applications powering the adoption of the HoloLens 2 are only just ramping up as developers continue to work with the still relatively new hardware. But one tech giant, namely Intel, is showing off how it's already harnessing the features of the HoloLens 2 to transform its internal operations. • Don't Miss: Hands-On with the HoloLens 2, the New Best Augmented Reality Experience You Can Get In a new video recorded on the factory floor of Intel's semiconductor fabrication facility in Ireland (its European headquarters), the company gives us a rare behind-the-scenes tour that... more http://dlvr.it/RxX9Pg
Read more

6 Ways to Try Google's Next-Gen AR Experience on Android Right Now

Image
While Apple and Samsung have started integrating depth sensors into the iPad Pro and Galaxy smartphones, more advanced AR experiences are arriving for standard smartphone cameras on Android devices. Earlier this month, Niantic began rolling out updates for Pokémon GO that add more realistic AR encounters with pocket monsters for select Android devices before expanding to iOS. Now, Google has updated its Depth API for ARCore to bring occlusion, or the ability for AR objects to blend into their physical environments, to Android apps. And there are already six apps available now where you can... more http://dlvr.it/RZRh4z
Read more

Market Reality: Google Pushes Web AR, Lil Nas X Goes Immersive, Coinbase & Ray-Ban Snapchat into AR Marketing

Image
This week, Google showed off some wild new and innovative AR experiences that showcase the WebXR protocol for browser-based AR content, while 8th Wall applied its own web-based AR platform in service of Captain Morgan. Meanwhile, other brands, including Hulu, Coinbase, and Ray-Ban, are leaning on Snapchat to generate awareness and sales for their offerings. Speaking of Snapchat, it has also become a destination for music artists to draw attention to their new singles and albums. However, one music artist capturing headlines has gone into another rather interesting direction. Google Shows... more http://dlvr.it/RxLnKb
Read more