Verizon, Pepsi, and Cheetos Run AR Plays for Their Super Bowl LV Advertising Efforts

The Super Bowl isn't just the most important NFL game of the year, it's also the biggest night for brands to bring their most creative advertisements to a vast television audience. Over the past few years, augmented reality has shared the Super Bowl stage as well, with advertisers increasingly integrating the technology into their campaigns. Don't Miss: Doritos & Mountain Dew Remix Their Super Bowl Songs of Fire & Ice on Snapchat For the Super Bowl LV, as the Tampa Bay Buccaneers and Kansas City Chiefs faced off on the field, big brands leaned on AR more than ever before. Verizon, working... more
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