Corona Taps Blippar to Promote Its Hard Seltzer Line with AR Games & Recipes

Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle. The brand's latest effort leverages an AR experience to entice drinkers with the Corona Hard Seltzer line of "spike sparkling water." Don't Miss: Blippar Adds Landmark Recognition to Its Bag of AR Tricks Built on Blippar's web-based AR technology, the AR experience opens a portal to a virtual beach, perhaps somewhere in Mexico, with the various flavors of Corona... more
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