Lego Takes on TikTok with Vidiyo Music Video Playsets & AR App

Toymaker Lego has been on board with building AR into its playsets and mobile apps since the launch of ARKit. Its latest product takes the brand's approach to combining physical toys and virtual content and remixes it for a generation obsessed with the kind of homegrown music videos common on apps like TikTok and Snapchat. Don't Miss: 8th Wall & Trigger Build AR Lego Playground for Web to Promote Fox's 'Lego Masters' Entering from stage right is Vidiyo, a series of playsets featuring characters from some MTV/Nickelodeon-inspired fever dream that, when scanned by the accompanying app, give... more
http://dlvr.it/Rsrrc7

Comments

Post a Comment

Popular posts from this blog

Intel Takes Us Inside to Reveal How HoloLens 2 Is Transforming Computer Chip Production

Image
The enterprise applications powering the adoption of the HoloLens 2 are only just ramping up as developers continue to work with the still relatively new hardware. But one tech giant, namely Intel, is showing off how it's already harnessing the features of the HoloLens 2 to transform its internal operations. • Don't Miss: Hands-On with the HoloLens 2, the New Best Augmented Reality Experience You Can Get In a new video recorded on the factory floor of Intel's semiconductor fabrication facility in Ireland (its European headquarters), the company gives us a rare behind-the-scenes tour that... more http://dlvr.it/RxX9Pg
Read more

6 Ways to Try Google's Next-Gen AR Experience on Android Right Now

Image
While Apple and Samsung have started integrating depth sensors into the iPad Pro and Galaxy smartphones, more advanced AR experiences are arriving for standard smartphone cameras on Android devices. Earlier this month, Niantic began rolling out updates for Pokémon GO that add more realistic AR encounters with pocket monsters for select Android devices before expanding to iOS. Now, Google has updated its Depth API for ARCore to bring occlusion, or the ability for AR objects to blend into their physical environments, to Android apps. And there are already six apps available now where you can... more http://dlvr.it/RZRh4z
Read more

Market Reality: Google Pushes Web AR, Lil Nas X Goes Immersive, Coinbase & Ray-Ban Snapchat into AR Marketing

Image
This week, Google showed off some wild new and innovative AR experiences that showcase the WebXR protocol for browser-based AR content, while 8th Wall applied its own web-based AR platform in service of Captain Morgan. Meanwhile, other brands, including Hulu, Coinbase, and Ray-Ban, are leaning on Snapchat to generate awareness and sales for their offerings. Speaking of Snapchat, it has also become a destination for music artists to draw attention to their new singles and albums. However, one music artist capturing headlines has gone into another rather interesting direction. Google Shows... more http://dlvr.it/RxLnKb
Read more