Lego Takes on TikTok with Vidiyo Music Video Playsets & AR App

Toymaker Lego has been on board with building AR into its playsets and mobile apps since the launch of ARKit. Its latest product takes the brand's approach to combining physical toys and virtual content and remixes it for a generation obsessed with the kind of homegrown music videos common on apps like TikTok and Snapchat. Don't Miss: 8th Wall & Trigger Build AR Lego Playground for Web to Promote Fox's 'Lego Masters' Entering from stage right is Vidiyo, a series of playsets featuring characters from some MTV/Nickelodeon-inspired fever dream that, when scanned by the accompanying app, give... more
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