Market Reality: Magic Leap & Epson Cater to Enterprise Customers, Lego & Smithsonian Launch New AR Apps

When it comes to augmented reality wearables, it's currently an enterprise world. As such, Magic Leap's latest Lumin updates are centered on features that appeal to enterprise customers. And Epson and Spinar are joining forces with a solution for distributed workforces. Meanwhile, smartphones continue to be the domain for consumer-grade AR. Lego has its eyes on the user-generated AR content that TikTok and Snapchat traffic in. Similarly, a week after Apple launched an AR app to promote its own spaced-based programming, Smithsonian Channel published its own AR app to commemorate the... more
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