Market Reality: Snap Attracts AR Storytellers, Samsung AR Dreams Revealed, and Qualcomm & Nreal Unveil New AR Hardware

The Lens Studio creators have published more than 1.5 million AR effects to Snapchat. One of them is Audrey Spencer, who shared her story with us and provided her insights into Lens Studio as a storytelling device. Meanwhile, Snap has added new capabilities to the platform to stoke more creativity from its creators. In AR wearables, Samsung, perhaps prematurely and maybe accidentally, illustrated its vision for smartglasses and spatial computing via leaked concept videos. At Mobile World Congress Shanghai, tech giant Qualcomm and one of its hardware partners, Nreal, each revealed new AR... more
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