Market Reality: Apple Launches AR App, Brands Blitz Super Bowl with AR Ads, & AR Content Arrives for Zoom via Arvizio

After weeks of reports about their first augmented reality device, Apple actually shipped a real AR product this week in the form of a TV tie-in AR app. Of course, the advertising industry is one of the foremost adopters of consumer-focused AR at the moment, and Super Bowl LV gave advertisers the opportunity to show off AR experiences that mirrored their broadcast ads. Elsewhere, as Zoom and other video conferencing platforms have become prevalent in remote work environments due to the pandemic, Arvizio has found a way to add AR to the experience. Oh, and about those reports on Apple's AR... more
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